I have long been a fan of the record label PS Classics. Their products are every bit a reflection of their honest desire to produce excellent stuff. They do what is right, and they’re a lovely pair of guys to boot who always take the time to respond to emails I send them, even if I’m just gushing over their last CD.
I’m always interested in the economies of niche products and how businesses justify unprofitable practices, and was so interested to read their latest column. This struck line struck me so hard:
Because in the end, [...] It’s not about what sells, it’s about what matters.
With honest, gutsy sentiments like that driving business, I’m so glad to see that somehow it works out for them and they continue to do what they love.